meet allie

PRODUCT DESIGN & DEVELOPMENT hardlines+softlines+toy
CONSUMER PRODUCTS DESIGN both licensor+licensee side
COLLABORATIONS & PARTNERSHIPS design management
PRODUCT ART concept through final production
RETAIL EXPERIENCES product design+management+innovation
STYLE GUIDES & CONSUMER PRODUCT GUIDES
BRAND CREATIVE
logos, branding guides & packaging
PITCH DECKS new concepts, rfps & collaborations
TEAM LEADERSHIP & MANAGEMENT


Passionate and nimble multi-disciplinary product design leader with over 12 years experience shaping belovedIP for American Girl at Mattel. Current Senior Product Designer at DisneyConsumer Products, delivering purpose-led, consumer-centric creative solutions that are innovative, insightful, and rooted in brand storytelling.

Collaborates seamlessly with cross-functional partners to bring aspirational product, retail experiences, licensed partnerships, and new concepts to life—showcasing best in class pitch decks, creative direction, style guides, product art, and toy, apparel, and merchandise design and management.

key accomplishments:

Led creative concepting and art direction for fashion and lifestyle collaborations with GAP, Crocs, Hanna Andersson, Posh Peanut and Stoney Clover Lane—crafting cohesive, trend-aware merchandise collections that drove engagement across retail and digital, elevated brand storytelling, and earned executive trust.

Managed and mentored team of packaging and product art designers—balancing workloads, streamlining complex approval workflows and reviews, and championing growth through coaching and creative direction, including licensed assets for the NFL,Team USA, Trolls, DisneyPrincess, Harry Potter and other beloved properties.

Led end-to-end design and development for premium merchandise and immersive retail experiences across cafés, parties, hair salons, doll hospitals, and customized shopping—managing trend research, cost-saving innovation, executive reviews, final specs, and sample approvals.

recommendations

Christina Schick

Vice President Brand, Product & Content
American Girl

“I had the absolute pleasure of working with Allie at American Girl, and she quickly became one of those rare talents you hope to work with again.

Allie’s design instincts are spot-on. She brought a fresh, thoughtful approach to product design—always grounded in a deep understanding of our brand and audience. Her work was not only beautiful but purposeful, helping bring new life to core product lines and licensed extensions.

She also has an incredible knack for visual storytelling. Her presentations were consistently best-in-class—clear, compelling, and visually stunning. Whether presenting internally or externally, Allie knew how to make ideas resonate.

One of her biggest contributions was developing our first-ever licensing guides—something we’d talked about for years but never executed until Allie stepped in. She built them from scratch, and they quickly became a vital resource for partners and teams across the organization.

On top of all that, Allie is just a joy to work with—collaborative, proactive, and always positive. I can’t recommend her highly enough.”

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Steve DeSpirito

Principal Designer

American Girl

“I had the pleasure of working with Allie for over a decade at American Girl, and she’s hands-down one of the most creative and inspiring people I’ve worked with. Allie brings a rare combination of design talent, strategic thinking, and an endlessly positive attitude - even in the most high-pressure situations.

She has a true gift for expressing ideas in visual form - always finding fresh, on-brand ways to bring color, materials, and finishes to life. Her mood boards alone are legendary: beautifully curated, full of insight, and always capturing the exact essence of a project before anyone else could articulate it. Whether she was leading collaborations with partners like Williams Sonoma, or creating toolkits and style guides that brought new character worlds to life, Allie always brought both vision and precision.

What I’ve always admired most is how she stays so calm and upbeat no matter what’s going on. Deadlines, pivots, pressure - Allie handled it all with a smile and a fresh idea. Her creativity and problem-solving helped move so many projects forward, and her leadership and mentorship were a huge asset to our team.

If you’re looking for a creative partner who brings not just serious design skill, but great energy, fresh thinking, and a collaborative spirit - Allie’s the one you want with you from concept to completion!”

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Lora Brown

Senior Product Development Associate
American Girl

“It was a genuine pleasure working with Allie at Mattel and American Girl. As Product Developer for the American Girl Cafe, souvenirs, and brand collaborations, I saw firsthand her incredible talent as a designer.

Allie consistently impressed me with her fresh concepts and design solutions - especially when we were cost challenged. She took on cost challenges and always found a creative design solution to the problem. She has a great eye for detail and a true commitment to perfecting her work, which always led to high-quality outcomes with well thought out strategy behind it. Beyond her skills, Allie's strong work ethic made her a joy to have on the team! I would wholeheartedly recommend her!”

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Holly Sinkule

Key Lead Designer
American Girl

“I had the pleasure of working alongside Allie at American Girl for 12 years, and I can say without hesitation that she is one of the most visionary and collaborative design leaders I’ve worked with…Allie blends creative excellence with strategic thinking—her concepting, pitch decks, and style guides are not only beautifully executed but also highly effective tools for cross-functional alignment and execution. I was continually impressed by her leadership in managing projects, mentoring teams, and navigating complex workflows with clarity, grace and positivity.”

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Erin McMillan

Director, Brand Strategies & Partnerships
American Girl

“Allie is a wonderful designer, and business partner. She understands the objective and dives right in. She's also great at bringing alternative ideas, and driving the conversation forward in a meaningful way. Allie would be a wonderful asset to any company looking for a fresh design perspective.”

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